Molson Coors Brewing Company
Molson Coors Fact Sheet
Molson Coors Brewing Company embodies more than 350 years of pioneering spirit.
Within its history is the perseverance of an English immigrant who created a new strain of yeast because he couldnt find one that met his exacting standards. Within its history is a 26-year-old German immigrant who came to the US as a penniless stowaway and within five years realized his dream of opening a brewery in the foothills of Colorado's Rocky Mountains.
And within its history, are the shared values of determination, ingenuity, and commitment to social responsibility before it was fashionable, because good acts make for good business.
The companies that formed Molson Coors Brewing Company in 2005, the Adolph Coors Company and Molson Inc., began as similar dreams in the minds of John Molson in 1786 and Adolph Coors in 1873. These two men were separated by dozens of years and almost 2,000 miles, but they founded businesses that from day one were rooted in a commitment to community and craft.
Great companies are shaped through passion, pride, and heritage. And sometimes, by coming together they can do even greater things.
Global Brands for a Global Market
The merger of Canadian-based Molson Inc. and Golden, Colorado's Adolph Coors Company on Feb. 9, 2005 was born out of shared values and vision. The two companies joined to leverage their strengths in a fiercely competitive, rapidly consolidating global beer market. The merger made Molson Coors a leading global brewer, with the longest history of brewing and marketing beer in North America.
In today's global market, scale is critical to success for brewers. Molson Coors' collective strength in the world's most profitable beer markets enables the company to operate efficiently and profitably, while supporting its ongoing innovation, marketing, and expansion efforts. Our global footprint includes nearly 14,000 employees, 18 breweries and distribution in more than 30 countries. Molson Coors is a leading brewer in Canada through Molson and in the U.K. and Ireland through Coors Brewers Ltd. The company also has a growth profile in the US through a joint venture with SABMiller, MillerCoors.
The company's diverse portfolio of more than 40 strategic and partner brands positions it competitively in the brewing industry. Molson Coors' signature brands include Coors, Coors Light, Molson Canadian, and Carling. Coors Light is the number one light beer in Canada and the fourth-largest beer brand in the United States. Molson Canadian is the number one beer in Canada, and Carling is the UK's best-selling lager. Blue Moon is the second best-selling craft beer in the US. Other Molson Coors' brands include Keystone, George Killian's Irish Red, Worthington, Caffrey's, and Rickard's.
Organic Growth, Long-Term Value
More than three years after the merger, the combined scope, scale and talent at Molson Coors has created impressive results. The company has aligned under one brand while positioning itself as a major global player in the international beer industry. With a strong presence in three of the world's largest and most profitable markets, Molson Coors continues to strengthen its domestic and international beer business by pursuing opportunities in emerging markets.
An important ingredient in Molson Coors' vision for success in a highly competitive global beer industry is continually - and strategically - reinvesting in our priority brands. As important as it is to be thoughtful about where, how, and when to invest, it's equally critical to target precisely where to save. Molson Coors began its next-generation Resources for Growth cost-reduction program early in 2007 and completed its original 3-year merger synergies program at the 2007 year end. For both programs, the company exceeded 2007 financial goals, capturing more than $146 million in cost reductions.
Winning Culture
It's an understatement to say that times have changed since each of the brewing patriarchs in the Molson Coors family bottled their first shipments of beer. But many of the challenges that faced Adolph Coors and John Molson remain essentially the same today: turning a passion for great beer into strong beer brands. Never failing to meet consumers' expectations. And, perhaps most of all, finding great people who can make the vision a reality - and rewarding them in kind.
Shared values, a passion for beer, and a strong brewing heritage have brought people together at Molson Coors. Our people define the winning culture at Molson Coors and determine the success of every critical growth phase. They reinforce values - passion, creativity, excelling - that inch the company closer to being a top-performing global brewer.
Treating people with respect and integrity are baseline values at Molson Coors, and working to attract and retain them is a renewed area of emphasis. For employees to help Molson Coors achieve its vision for success, the company must support them in achieving their own. To this end, Molson Coors strives to both continually challenge and consistently reinvest in its people as passionate stewards of the brand.