Through every step of the brewing process, we are guided by our mission – to delight the world’s beer drinkers with our extraordinary brands.
In our quality-control labs, we continuously test every step of our processes, from raw ingredients to our final product. Chemical analysis lets us precisely monitor water purity, the starch content of our grain, hop bitterness, yeast quality, attenuation (alcohol conversion) and many other exacting details.
Highly trained Molson Coors people monitor quality with this chemical analysis and also through good old-fashioned tasting at various points in the process. We have dozens of trained taste-testers to sample flavor, aroma, color and consistency each day. It’s all in a day’s work at Molson Coors.