Astika is a relatively young beer brand, created at the end of 20th century. Astika Lux was first released on the Bulgarian market in 1980 and it became the favorite beer of many connoisseurs very soon after its launch. As the pride of the 80s, it won 5 consecutive golden medals from the Monde Selection. In 1995, the Haskovo brewery became a part of the beer giant Interbrew and Astika turned to a main part of the Kamenitza AD brand portfolio. In 1999, an advertising campaign was developed under the slogan “At one hand distance …” which became one of the most distinguished Bulgarian slogans even today. Astika Fine Quality is the current name of the brand; but the “lux” heritage is still very much alive.
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