An Innovative Spirit

With the aim of making beer from a can taste just as good as beer from a tap, Bill Coors and his team developed the first recyclable aluminum beer can in 1959. Not only did they reduce waste, since aluminum is 100% recyclable, they also promptly made it available to the rest of the beverage world.

The pioneering spirit of our founding families lives on today with innovation as our new frontier. We are always looking for ways to challenge the expected and bring something new and exciting to our beer drinkers. Today, our packaging innovations add ease, comfort and style to the drinking experience. We bring Coors Light’s Rocky Mountain cold refreshment to life through Cold Activated Bottle and Cans; deliver the perfect pint in the comfort of your home with our new home draft system; and offer aluminum pint bottles for a range of outdoor occasions.

Our brewmasters are also always working to delight our beer drinkers whether it’s our Belgian inspired craft beer Blue Moon, a range of new brands that appeal to women through our BitterSweet partnership in the UK, or Molson M, the world’s only Microcarbonated® lager, proudly brewed with precision and consistency.

At Molson Coors, we never stop learning from the people who drink our beer and delighting them will always be the biggest driver behind our innovation.

Delighting Our Beer Drinkers

What you get when you combine our passion for great brewing with curiosity and creativity.

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Peter Swinburn, President & CEO, Molson Coors
"Innovation is the keystone of competitive advantage."

Coors Light advertisement from the UK
Coors Light advertisement from the UK
Just how cold is Coors Light? Rocky Mountain cold. Cold enough to be the world's most refreshing beer.
Coors Light advertisement from the UK
Innovative Brands: Coors Light Aluminum Can
Innovative Brands: Coors Light (Aluminum Can)
To better help you experience the Rocky Mountain cold of Coors Light, it's now available in a resealable aluminum can.
Innovative Brands: Coors Light Aluminum Can
Our Competitive Advantage
Our Competitive Advantage
Molson Coors' President and CEO, Peter Swinburn discusses the competitive advantages of Innovation.
Our Competitive Advantage
Innovative Brands: Molson 67
Innovative Brands: Molson 67
Molson Canadian 67 is a premium light beer - with only 67 calories. That's about half the calories of wines or mixed drinks.
Innovative Brands: Molson 67
Innovative Brands: Molson M
Innovative Brands: Molson M
Molson M is jsut the latest innovation to come out of Molson Coors. In brewing the beer, microcarbonation is used - a first for a lager.
Innovative Brands: Molson M
Molson Coors: An Innovative Spirit
Molson Coors: An Innovative Spirit
Molson Coors' Presindent and CEO, Peter Swinburn, discusses how Molson Coors is driven by innovation so that we can better serve you, the beer drinkers of the world.
Molson Coors: An Innovative Spirit