Britain’s biggest brewer, Molson Coors, is launching four seasonal variations of its Worthington’s ale, available in the on-trade to suit the time of year.
The first to launch, Worthington’s Spring Shield, has an ABV of 4.2%, a light golden colour and citrusy aroma and taste with a small amount of wheat malt to lighten the taste and confer a subtle biscuity taste. It is available until the end of May.
Jim Appelbee, Master Brewer at William Worthington’s Brewery says: “Our Seasonal range is a mark of the success and growth of the William Worthington’s Brewery, and we’re really excited to give ale drinkers the chance to try them this year. All four variations are packed full of character to perfectly match the season. The first, Worthington’s Spring Shield, will evoke feelings of awakening and freshness with its light golden colour.”
Later in the year will see launches of Worthington’s Summer Shield, Autumn Shield and Winter Shield. Brewed at William Worthington’s Brewery located at The National Brewery Centre, the range accompanies the recently launched Worthington’s Red Shield and the award winning Worthington’s White Shield, which is now nationally available on cask and a range of seasonal ales in the Worthington’s ale range.
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Notes to Editors:
About Worthington’s
William Worthington began brewing great beer in Burton on Trent, the home of British Brewing in 1744. He became a pioneer in the brewing industry and set the benchmark for future generations. In the last 280 years of brewing, a great all round Worthington’s ales portfolio has been created including great tasting keg and cask ales.
Worthington’s is the No1 ale brand in Wales with 21.1% volume share and also over indexes in Central and Yorkshire and is part of the UK’s most diverse beer portfolio at Molson Coors (UK & Ireland).
About Molson Coors Brewing Company
Molson Coors Brewing Company is a leading global brewer delivering extraordinary brands that delight the world’s beer drinkers. It brews, markets and sells a portfolio of leading premium brands such as Coors Light, Molson Canadian, Carling, Blue Moon, and Keystone Light across North America, Europe and Asia. It operates in Canada through Molson Coors Canada; in the U.S. through MillerCoors; and in the U.K. and Ireland through Molson Coors (UK). For more information on Molson Coors Brewing Company and our portfolio of brands, visit the company's website, www.molsoncoors.com.
In the UK, Molson Coors has over 2,300 employees and breweries in Burton on Trent, Tadcaster, Alton, as well as the Sharp’s brewery in Rock, Cornwall. It has a market share of almost 20% of the UK beer market. Our portfolio includes Carling, the UK's best selling lager for three decades, Coors Light, Grolsch, Worthington's, Caffrey's, Cobra, Corona, Doom Bar, Singha and a range of speciality beers.
Contact details for further information
For further information contact the Molson Coors Corporate Press Office on 0207 025 6680 or email molsoncoorscorporateteam@redconsultancy.com