Molson Coors (UK & Ireland) launches Worthington’s Red Shield Cask Ale


Britain’s biggest brewer, Molson Coors, has launched Worthington’s Red Shield, the latest addition to its family of ales, inspired by the Worthington’s family heritage. A 4.2% ABV premium cask ale, Worthington’s Red Shield is brewed with both barley and wheat malts and has been designed to appeal to modern cask ale drinkers, fitting into the fastest growing segment of the cask ale market, pale premium .

Jim Appelbee, Master Brewer at William Worthington’s Brewery says: “We are very proud to introduce Worthington’s Red Shield to the market and are excited to see the results of our hard work behind the scenes come to fruition. This represents a continuation of our aim to produce accessible, light and refreshing ales to encourage more drinkers into the category. Our trials have shown that drinkers have really enjoyed the taste so we are confident the beer will be received well by the public at large and that it will be a winner for publicans behind the bar.”

Brewed at William Worthington’s Brewery located at The National Brewery Centre, Worthington’s Red Shield joins the award winning Worthintgon’s White Shield which is now nationally available on cask and a range of seasonal ales in the Worthington’s ale range.

The brewery, which opened in December last year, produced 1,600 barrels or 460,000 pints in its first twelve months. It continues over 250 years of heritage and has secured William Worthington’s future in Burton-on-Trent, the home of British brewing. Plans for the future include ramping up production in 2012 as well as introducing new beers under the Worthington’s name, with the aim of brewing up to 6,000 barrels and to begin exporting to the US.

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Notes to Editors:

About Worthington’s
William Worthington began brewing great beer in Burton on Trent, the home of British Brewing in 1744. He became a pioneer in the brewing industry and set the benchmark for future generations. In the last 280 years of brewing, a great all round Worthington’s ales portfolio has been created including great tasting keg and cask ales.

Worthington’s is the No1 ale brand in Wales with 21.1% volume share and also over indexes in Central and Yorkshire and is part of the UK’s most diverse beer portfolio at Molson Coors (UK & Ireland).

About Molson Coors Brewing Company
Molson Coors Brewing Company is a leading global brewer delivering extraordinary brands that delight the world’s beer drinkers. It brews, markets and sells a portfolio of leading premium brands such as Coors Light, Molson Canadian, Carling, Blue Moon, and Keystone Light across North America, Europe and Asia. It operates in Canada through Molson Coors Canada; in the U.S. through MillerCoors; and in the U.K. and Ireland through Molson Coors (UK). For more information on Molson Coors Brewing Company and our portfolio of brands, visit the company's website, www.molsoncoors.com.
In the UK, Molson Coors has over 2,000 employees and breweries in Burton on Trent, Alton and Tadcaster. It has a market share of over 20% of the UK beer market. Molson Coors’ Independent On-Trade drinks division provides a world of drinks in one delivery for independent pubs and clubs to provide hassle free ordering and deliveries. It offers 2,400 products – from locally produced cask beers to fine wines and spirits. It also provides business building support, including staff training, food matching advice and merchandising guidance.

For more information about Molson Coors, please contact:
Red Consultancy
E: molsoncoorscorporateteam@redconsultancy.com
T: +44 (0)207 025 6680