Shared Values. United in Reponsibility.

2011 was another challenging year for our industry (and we weren’t alone). Like many companies and families, we’ve had to learn to do more with less. For corporate responsibility, that means we are driving harder to fully connect responsibility to our business purpose and process. 

“Just as corporate responsibility engages our employees, we believe it will be a driver for our commercial business.”

•  - Peter Swinburn

We are working to have environmental and social awareness initiatives permeate throughout our business. As our efforts mature, CR ultimately shouldn’t be a separate item at all. It should be how we work in every function in all our geographies.

Milestones Along the Way

While we have not yet reached that ideal, 2011 had a number of accomplishments of which we are proud:

• Included in the Dow Jones Sustainability North America Index, marking the first year that the company has been listed. Of the 143 companies listed on the 2011/12 North American Index, Molson Coors is one of only six Food and Beverage companies

• Recognized as a leader in transparency and performance by the Carbon Disclosure Project, an accomplishment shared with only nine other S&P 500 companies. .

• Between 2008 and 2012, reduced our Green House Gas (GHG) emissions per unit of production by 14%, exceeding our original target of 7%.

• Our director of water resources was named to the board of the UN’s CEO Water Mandate. We continue to apply the mandate principles in our global water strategy, emphasizing sustainable watershed management.

• Corporate and environmental responsibility was one of the top three drivers of engagement for our employees in 2011, with scores that outperform the norm for high performing companies in these categories.

Just as corporate responsibility engages our employees, we believe it will be a driver for our commercial business. We know a company’s environmental and social actions are of increasing importance to our beer drinkers and retail customers. It is also one of the ways our brands can connect with consumers and this will be a priority for 2012.

For example, the Molson Canadian Red Leaf Project re enforces “Our Made from Canada” brand proposition and represents a commitment by the company to positively impact the Canadian environment in communities from coast to coast; planting 100,000 trees, urban greening projects and shoreline cleanup efforts. 

This is significant progress and we are proud of our work. However, 2011 was not without challenges. We continue to experience delays in integrating the Molson Coors Sihai Brewing Company, our China joint venture, into our systems and processes. We expect to roll the brewery into our global reporting over the coming year. We acquired the Cobra business in India, June 2011, and are working to bring the brewery up to our standards. 

We are integrating responsible sourcing standards into our newly centralized procurement function. Throughout 2012 we will continue to address the significant impacts of our supply chain and work closely with our suppliers to mitigate risks and leverage opportunities.

Finally, we have strengthened our commitment to the responsible marketing and sales of our products. We joined with 12 other global companies in implementing Global Actions on Alcohol that is bringing best practices in marketing self-regulation, drunk-driving prevention and reduction of illicit alcohol to targeted emerging markets. A pilot program to reduce abusive drinking by younger adult consumers will launch in 2012.

We have made tremendous progress over the past year, but as we all know, it is a never-ending journey where the standards, quite appropriately, get higher and higher each year.

Sincerely,

Peter Swinburn
President and CEO
Molson Coors Brewing Company

Our Values

Values are a key ingredient to our business recipe. See what they are here.

Our Approach

We have high standards. Read how we are working to achieve them.

Economic Impact

Read more about who benefits from our revenues.

Stakeholder Engagement

Working with our stakeholders makes us better at what we do.

How We Work

How we do things matters just as much as what we do.