Alcohol Responsibility Case Study:
TaxiGuy is a unique partnership to stop drinking and driving in Canada. Since its inception in 1998, the program has helped over 3 million Canadians get home safely. TaxiGuy has been recognized as a key social marketing tool in the overall fight against drunk driving by countless stakeholder organizations over the past 10 years.
1-888-TAXIGUY is a nationwide network of 425 taxicab companies linked together through one, easy to remember, toll-free phone number. With 17,500 taxicabs operating under a single phone number, it is available in over 700 cities across Canada. Just in time for 2010 Canada Day we launched a free taxi app for Android, Blackberry and iPhone that connects drinkers to a taxi company anywhere in the country with a single touch. It is also available at www.taxiguydialer.com.
Our partnership with Molson Coors has delivered industry leading innovation around social responsibility and corporate citizenship. Through collaboration and cultivation over the past decade, Molson Coors provided the support that fostered the development of industry leading safe transportation tools and programs that has resulted in over 3 million safe rides home. TAXIGUY, Inc. had the vision and Molson Coors made it possible. A truly successful partnership.
Founder, TAXIGUY, Inc.