Environmental Stewardship Case Study:
Our Beer Print Month
Hundreds of employees across the company increased our positive Beer Print during September for “Our Beer Print Month”. For the past two years we have had September as Water Stewardship Month. In 2012, we decided to expand it to further engage our employees and to help them connect all our CR activities to Our Beer Print. The month focused on water stewardship, alcohol responsibility, community, and ethics and compliance.
The month promoted ongoing campaigns and provided ways for employees, friends and family to get involved. Activities included fundraising events, community engagement activities, awareness raising and volunteer opportunities.
In Canada, the Molson Canadian Red Leaf Project hosted 95 events across Canada where volunteers planted 2,536 trees, collected 277 bags of litter, and removed 1232 cubic meters of invasive species.
50 volunteers in the UK got wet participating in volunteer activities along Burton-on-Trent’s canals and waterways with the Canal & River Trust. The activities included litter picking, vegetation clearance, dredging, tow path repairs and painting bridges and locks.
In the UK, Molson Coors, in association with the newly formed River Wharf Community User Group, organized a Duck Race. The objective was to raise awareness of the water shortage issues resulting from the previous two dry winters in the UK, to raise funds for the community pool and to have some fun!
In our annual people survey 86% of employees thought that the company was responsible in the community and 89% environmentally responsible. Our Beer Print is a top three driver of employee engagement.