Responsible Sourcing Case Study:
Red Tractor Certification for Carling and Worthington's Ale
Carling, the UK’s best-selling lager, received Red Tractor certification for its barley in 2010. Carling now carries the Red Tractor mark on all its multi-pack boxes and cans.
In June 2011, Worthington's Ale announced that it too is now Red Tractor certified. All its ales will use 100% British barley sourced from Red Tractor certified suppliers.
The Red Tractor mark now appears on over £10 billion worth of fresh food and drink in the UK and is an independent verification that the product has been made to high quality standards from farm to shelf. More than 500 leading companies and all major retailers use the Red Tractor logo.
Assured Food Standards (AFS) is the independent organization set up to manage, develop and promote the Red Tractor as a mark of safe, quality food that the public can trust. These standards are maintained all the way from farm to pack. All Red Tractor farmers, processors and packers are regularly inspected by independent experts who conduct thousands of audits each year.
We are really proud to have such a leading UK brand join our Red Tractor scheme. It shows the growing importance for big brands such as Carling to choose quality farm assured ingredients. The Red Tractor logo on pack gives consumers complete confidence about the strict standards of production and the inclusion of the Union Flag ensures it was farmed and processed in the UK.
Matthew Read, Chairman of the Red Tractor Assurance Scheme for Crops and Sugar Beet.
Last summer, Carling signed 70 UK growers up to a three-year deal to supply 20,000 tons of barley direct to the company as part of our 100% British Barley campaign. Now the Red Tractor logo features on our packaging, we can demonstrate to customers this ongoing commitment to Red Tractor farmers and their quality products.
Jerry Dyson, Carling’s Sourcing Manager
We are delighted that Worthington’s is getting behind Red Tractor and showing its commitment to quality food and great farming. It shows the growing importance that big brands are placing on food safety, animal welfare and environmental protection.
Meurig Raymond, Deputy President of the National Farmers Union (NFU) & Vice Chairman of Red Tractor Assurance