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Molson Coors (UK & Ireland) uses 150,000 tonnes of barley each year, so even before quality is taken into account, the procurement team has its work cut out to ensure sufficient supply. In 2008, Molson Coors in partnership with our major grain merchant, Frontier Agriculture, and facilitated by the English Farming and Food Partnerships (EFFP) – set up the Molson Coors Growers Group (MCGG), dedicated to ensuring a regular and guaranteed supply of top-quality barley. The 75 members of the group now supply more than 20,000 tonnes of barley for Molson Coors.

The MCGG’s purpose is to:

  • Secure a sustainable supply of high quality malting barley from local and important barley growing regions of the UK;


  • Provide value to Molson Coors and the farmers; and


  • Implement best practice and innovation in the supply chain.


In 2011 we have jointly renewed the growers’ commitments, having explored opportunities to push the remit further. We now have a joint agreement to focus upon and develop the following areas to meet both the growers and Molson Coors long term sustainability strategy:

  • Biodiversity & Ecosystems
  • Resource Efficiency
  • Sociability
  • Education & Awareness


The members are at the forefront of the negotiating process, and the group is all about implementing best practice. We have had talks and farm visits on best practice, barley agronomy and grain storage through to grain marketing. It also gives the growers a chance to tell us what is important to them, and us the chance to respond. We are discussing matters such as ecosystems and biodiversity, resource efficiency, the media perception of the farming industry, and the health of the farming sector as a whole.

Jerry Dyson, Carling’s Sourcing Manager


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