How Does Custom Reporting Work?
There are two ways to create your custom Molson Coors corporate responsibility report. You can browse the Responsibility section of our website and select Add to My Report for topics that interest you; or, you can go to our custom report builder (link to report builder page) and check the box next to each topic to prepare a report built just for you.
At Molson Coors, Our Beer Print is simply how our business affects our people, our communities and our environment. We challenge ourselves to grow our positive Beer Print and shrink our negative Beer Print in every function and geography in which we brew and sell our products.
In a year of challenging financial performance for Molson Coors, 2012 saw Our Beer Print performance recognized as best in class. Molson Coors was named the beverage industry sector leader on the Dow Jones Sustainability World Index. And our people indicated to us, through our annual People Survey, that they overwhelmingly view the company as socially and environmentally responsible, a major driver of employee engagement.
Improving Our Beer Print has already positively affected our bottom line. From 2008-2012, we saved $10 million per year due to reduced waste fees and taxes, lower use of energy and water, and sales of materials that would otherwise have been disposed. Our targeted environmental performance through to 2020 will result in an additional $16 million per year to the bottom line.
In 2012, we continued integration of responsible sourcing standards into our newly centralized procurement function. Throughout 2013, we will continue to address the significant impacts of our supply chain and work closely with our suppliers to mitigate risks and leverage opportunities.
“Our improving Beer Print will contribute to future top-line growth, by creating a competitive advantage for our customers and consumers through our brands”
- Peter Swinburn
Our improving Beer Print will contribute to future top-line growth, by creating a competitive advantage for our customers and consumers through our brands. We understand that the economic recession distracted some consumers and retailers from their focus on sustainability. Yet expectations about ethics, human rights, traceability of ingredients and other responsibility issues continue to grow. We believe that our work to improve Our Beer Print positions us well to work on shared values with our customers and consumer as national and family economies improve.
We already have supported pubs, restaurants and shops in promoting alcohol responsibility, and engaged with retailers on environmental sustainability. To engage with consumers, we have placed Our Beer Print Commitment panels on packaging in the UK and our Stamp of Responsibility on Canadian packaging. Our focus in 2013 will be on our major national and international customers, reaching out to understand their sustainability needs and expectations, and then partnering together in meaningful ways.
This is significant progress and we are proud of our work. However, 2012 was not without challenges. Last year, we acquired a significant business in Central Europe, the former StarBev, and are still working to integrate that business with our UK operation into Molson Coors Europe. We experienced persistent difficulties in integrating the Molson Coors Si'hai Brewing Company, our China joint venture, into our systems and processes; as a result we took the decision to exit that business in 2012. Our integration with the Indian Cobra business is ongoing, and we have rolled that brewery into our global reporting for the current year.
Finally, we have furthered our commitment to the responsible marketing and sales of our products. I joined with 12 other leading beer, wine and spirits producers in signing CEO Global Commitments including specific plans to address underage drinking, responsible marketing, product innovation, drink drive education and enforcement and retailer engagement. I look forward to sharing our progress against our commitments in future reports.
We take pride in the significant progress over the past years, but as we all know, corporate responsibility is a continual journey where expectations and standards rise each year. We believe that staying on pace is the right way to create value for our company, our shareholders and all our stakeholders.
President and CEO
Molson Coors Brewing Company
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