How Does Custom Reporting Work?
There are two ways to create your custom Molson Coors corporate responsibility report. You can browse the Responsibility section of our website and select Add to My Report for topics that interest you; or, you can go to our custom report builder (link to report builder page) and check the box next to each topic to prepare a report built just for you.
Our Beer Print
Corporate responsibility can be as simple or as complicated as companies want to make it. We have a comprehensive strategy that touches all areas of our business in all our geographies but communicating it clearly can be challenging. In 2011, following feedback from employees and external stakeholders, we decided to take another look at how we explain our approach to corporate responsibility. We have a framework for talking about our culture at Molson Coors called “Our Brew” so, we invented Our Beer Print as part of that culture to make corporate responsibility simpler and more relevant.
The simple story of Our Beer Print - Every time a beer is picked up there is a beer print left behind. Wherever we brew and sell our beer we leave a beer print on our communities, on our environment and on our business. At Molson Coors we want to grow our positive Beer Print and shrink our negative Beer Print. It helps guide purchasing decisions, company goals, community partnerships, employee engagement and profit. It helps drive our business.
In particular, we want to grow Our Beer Print in five key areas:
Within these areas, we’ve identified three areas of focus that are most important to our stakeholders. Because they are core to our product, heritage and capabilities, we know we can make a difference. They are; 1) Alcohol Responsibility, 2) Water, and 3) Community Investment.
We also see Our Beer Print as a driver for our commercial business. We know a company’s environmental and social actions are of increasing importance to our beer drinkers and retail customers. It is also one of the ways our brands can connect with consumers.
Our Beer Print is unique to Molson Coors. Through it we are engaging our employees and seeing corporate responsibility come to life. We are giving external stakeholders a look at what is going on inside the company and together looking for ways to shrink our negative and grow our positive Beer Print.
Read our position on responsibility straight from the top.
Values are a key ingredient to our business recipe. See what they are here.
How We Work
How we do things matters just as much as what we do.