Established in 2011, the Molson Coors Global Packaging Council evaluates alternative materials and designs that optimize packaging weight without impacting performance. The Council consists of regional packaging innovation managers, global procurement managers and the global sustainability manager, and it oversees and shares best practices in brewing, packaging technology and packaging innovation.
Part of the Council’s strategic approach is to collaborate with global and regional organizations such as: Sustainable Packaging Coalition; Beverage Industry Environmental Roundtable (BIER); The Packaging Association (PAC); and the Brewers Association of Canada (BAC), to ensure we are adopting best practice and technologies. The Council is committed to evaluating alternative materials, down gauging, looking at design modifications and the elimination of components, in an effort to optimize the weight of our packaging without impacting the performance of the package for the consumer.
A packaging scorecard is used to measure progress on an annual basis. Data is centrally collected for Canada and the UK and is planned to be automated for Central Europe by the end of 2015.