Established in 2011, the Molson Coors Global Packaging Council evaluates alternative materials and designs that optimize packaging weight without impacting performance. The Council consists of regional packaging innovation managers, global procurement managers and the global sustainability manager, and it oversees and shares best practices in brewing, packaging technology and packaging innovation. The Council is also in the process of developing key metrics in collaboration with Action Sustainability – a not-for-profit organization that aims to deliver sustainable procurement solutions – and works alongside the Molson Coors Global Procurement teams.
Molson Coors is in the process of formulating our global and regional packaging targets, an activity led by our Global Packaging Council. By the end of 2012, the Council aims to develop global short-term (1 year) and long-term (3 year) targets.