An Innovative Spirit
With the aim of making beer from a can taste just as good as beer from a tap, Bill Coors and his team developed the first recyclable aluminum beer can in 1959. Not only did they reduce waste, since aluminum is 100% recyclable, they also promptly made it available to the rest of the beverage world.
The pioneering spirit of our founding families lives on today with innovation as our new frontier. We are always looking for ways to challenge the expected and bring something new and exciting to our beer drinkers. Today, our packaging innovations add ease, comfort and style to the drinking experience. We bring Coors Light’s Rocky Mountain cold refreshment to life through Cold Activated Bottle and Cans; deliver the perfect pint in the comfort of your home with our new home draft system; and offer aluminum pint bottles for a range of outdoor occasions.
Our brewmasters are also always working to delight our beer drinkers whether it’s our Belgian inspired craft beer Blue Moon, or the low-calorie Molson Canadian 67, proudly brewed with precision and consistency. In Fall 2012, Rickard’s also started launching a series of seasonal beers and will continue to develop new brews to excite our drinkers’ palates.
At Molson Coors, we never stop learning from the people who drink our beer and delighting them will always be the biggest driver behind our innovation.
Delighting Our Beer Drinkers
What you get when you combine our passion for great brewing with curiosity and creativity.
Innovation in 60 Seconds: Taste Discovery Program
After conducting significant research, we found that there was nothing in the selling environment to help consumers make choices based on taste. So the team decided to create a Taste Asset System, built the materials and implemented it in stores.
Taste Discovery Program
"After conducting significant research, we found that there was nothing in the selling environment to help consumers make choices based on taste. So the team decided to create a Taste Asset System, built the materials and implemented it in stores."
Molson Coors Innovation in :60 Seconds – Keith Villa
Innovation in beer.
"A huge amount of innovation depends on failure and taking risks. "