Hundreds of employees across the company increased our positive Beer Print during September for our fourth “Our Beer Print Month”.
The month focused on key strategic areas of the company’s corporate responsibility program, including our 2020 Sustainability Strategy. The month is an opportunity to build recognition and pride in Our Beer Print achievements and a reason to inspire our people to take action and come together across all regions. Activities include fundraising events, community engagement activities; awareness raising and volunteer opportunities.
Events were held in all our geographies where employees joined forces to make small but impactful changes to their communities.
Results from last year's Our Beer Print Month included:
- Over 5,800 employees participated in 50+ events
- 434 volunteers donated 2,724 hours in community service
- 50 employees donated blood
- Revitalized 11 public spaces
- Donated 25 beer goggles
- Collected 700 bags of trash and 5,000 cans
- Planted 13 trees
This year we added an online employee engagement campaign, #MugShot, aimed at involving all our global teams in our effort to achieve zero waste to landfill across our operations. The activity increased awareness of the organization’s waste reduction goals and resulted in behavioral change like removing plastic cups from offices.
The variety of events was staggering from needlework, to recycling, to making musical instruments, to duck races, to cake baking, to cooking competitions, to safety at work, to brewery open days, to energy days, to community days, to collecting bottles, cans, caps, promoting responsible drinking, to partnering with other brewers and the Toronto Chief of Police to make communities safer, to revitalizing parks…..and so much more.