We're deeply concerned about excessive, irresponsible and underage drinking. We want our quality products to be enjoyed responsibly by those old enough to drink. Read our Global Alcohol Policy and Our Views to better understand our commitments on these critical issues.
All our employees are required to take alcohol responsibility training. This includes our policies and the role our people play in modelling responsible behavior in their families and communities. Our commercial employees are additionally required to understand our Commercial Responsibility Policy, to provide them with more detailed guidance on how to develop, package, market and sell our products in a responsible manner.
Our Case Studies provide more detail about how we are putting our alcohol commitments and commercial responsibility into practice and how we are partnering on specific responsibility programs.
In October 2012, we joined with twelve other leading beer, wine and spirits companies to strengthen efforts to reduce harmful drinking around the world in five key areas. These Global Commitments will be implemented over a five-year time period beginning next year.
As an active partner to these commitments, we are proud to share the launch of ResponsibleDrinking.org in May 2015. Built by the International Alliance for Responsible Drinking (IARD) to encourage responsible drinking, the website is intended to be a helpful health destination for current information on issues related to safe, legal and responsible drinking decisions. Consumers can find information about different forms of beverage alcohol, the immediate and long-term health effects of drinking, as well as examples of when drinking is risky and why some people should choose not to drink.
This is one of a number of commitments that Molson Coors is proud to support. More information and the latest progress report can be found on the Producers Commitments site.
We’re successful when our products are consumed the right way. That’s why we have very clear views on responsible drinking issues, which we have outlined below. For all of us at Molson Coors, being brand champions also means being champions for responsible drinking.