Alcohol Responsibility Case Study:
TaxiGuy is a unique partnership to stop drinking and driving in Canada. Since its inception in 1998, the program has helped over 5 million Canadians get home safely, with 382,120 rides in 2014. The total purchase of TaxiDollars was $1,427,800 with a 69% redemption rate. TaxiGuy has been recognized as a key social marketing tool in the overall fight against drunk driving by countless stakeholder organizations over the past 10 years.
1-888-TAXIGUY is a nationwide network of 425 taxicab companies linked together through one, easy to remember, toll-free phone number. With 20,000 taxicabs operating under a single phone number, it is available in over 700 cities across Canada. There is also a free taxi app for Android, Blackberry and iPhone that connects drinkers to a taxi company anywhere in the country with a single touch. It is also available at www.taxiguydialer.com.