Employees and Community Case Study:
Whizz-Kidz Partnership – Giving Disabled Children Independence
Molson Coors UK’s partnership with Whizz-Kidz began in 2010 and has raised over £400,000 – more than double the original target. Whizz-Kidz provides disabled children with the essential wheelchairs and other mobility equipment they need to lead fun and active childhoods. And at Whizz-Kidz, the wheelchair is just the start - the charity also runs youth groups, wheelchair skills training, work experience placements and residential camps.
We set out initially to raise £180,000 and to purchase 36 wheelchairs for Whizz-Kidz children; however we didn't stop when we reached that target back in November 2011, choosing instead to continue the partnership based on the strong relationship between our people and the charity’s mission and beliefs.
Since the launch of the partnership, employees from all across the UK have given their time and effort to reach a total of more than £400,000.
In 2014 alone, our teams organized Golf Days, Race Days, Raffles & Rowing challenges and a team of 15 cyclists took up the challenge to cycle 291 miles from Burton brewery to our Sharp’s brewery in Rock to raise more than £6,500.
Molson Coors employees have opportunities to volunteer with the charity. This year we sponsored an event which included workshops and skills sessions delivered by local businesses, artists and entrepreneurs from across the Midlands.
We have organized work placements in our Graphics studio and Communications team for young disabled people. We have helped the Whizz-Kidz team drive down the cost of wheelchair parts with the suppliers, meaning that the average wheelchair has gone from a cost of £5,000 to £3,900, allowing for the excess funding to be put back into training, advice and life skills.
Our partnership with Whizz-Kidz will end after a fantastic five years in June 2015.
More about Whizz Kidz: Whizz Kidz has changed the lives of nearly 16,000 disabled children since 1990 – often literally overnight. The charity estimates there are still over 70,000 children in the UK waiting for the right equipment to fit their young lives. To learn more about Whizz Kidz visit www.whizz-kidz.org.uk