Environmental Stewardship Case Study:
Innovation Delivers Environmental Benefit in UK (Packaging)
Molson Coors believes that good business practices embrace environmental stewardship. For that reason, we work to manufacture and package our products with care for the environment
In the UK we have invested £6.3 million in new state-of-the-art packaging technology, a move that will see the UK’s best selling beer – Carling – packaged in film instead of cardboard from June 2011 onwards.
The move to packaging in film is set to further increase our environmental performance by reducing the weight of secondary packaging by 63 per cent and reducing carbon emissions by 4 per cent. As well as the carbon and weight benefits, ink coverage has been restricted to less than 5% of the overall packaging weight so the film can be 100% recycled.
The new technology has impressive capability and flexibility to support Molson Coors’ plans to help drive innovation in the beer category. In an industry first, selected packs feature a carry handle on larger pack sizes which will help increase the efficiency of stock replenishment for customers and make the product easier to handle for shoppers.
Jim Shaw, Head of Supply Chain Strategy and Change at Molson Coors (UK & Ireland) comments:
This new packaging technology is the latest milestone in our plans to drive innovation to ensure we meet the future needs of our customers and consumers, whilst being as energy efficient as possible. We are the first major UK brewer to invest in this technology on such a large scale, and it is another step in our five year plan to redevelop our largest brewery, based in Burton upon Trent.