- All product design, packaging, advertising and marketing conform to Molson Coors Commercial Responsibility and local regulatory and self-regulatory standards.
- Every major market continues to implement and evaluate the impact of at least one major alcohol responsibility program to reduce harmful drinking and its effects.
- Drive internal alignment with IARD CEO Producer Commitments by end of 2017.
HOW WE DID: 2015
- Molson Coors did not have any product or marketing withdrawn in 2015 because of non-compliance with company or local standards.
- In each of our major markets, we have alcohol responsibility programs addressing issues such as drunk driving, underage drinking and other harmful drinking patterns. See details in the Alcohol Responsibility section.
- Audit carried out on each of our countries where we are commercially active. Action plans developed to prioritize activity and share best practice.