• Read more on the standards for our company.
  • We actively promote the responsible enjoyment of our brands.
  • The environment is a key ingredient to our success. Read how we're taking care of it.
  • We care about people both on our payroll and off.
  • We work with our suppliers and vendors to assure responsibility throughout the supply chain.

Stakeholder Engagement

There are two ways to create your custom Molson Coors corporate responsibility report. You can browse the Responsibility section of our website and select Add to My Report for topics that interest you; or, you can go to our custom report builder (link to report builder page) and check the box next to each topic to prepare a report built just for you.

Engaging with stakeholders is essential to building our reputation, developing long-term relationships, helping to understand stakeholder concerns and supporting Molson Coors’ ambition to grow our positive impact through Our Beer Print.

Our stakeholder engagement activity helps us set long term corporate responsibility priorities and targets. Our network is vast, covering all our business groups. It ranges from those that we proactively engage with to those whose public positions help shape our own views and activities. Our stakeholders include (in alphabetical order):

  • Communities
  • Consumers
  • Customers
  • Employees
  • General Public
  • Government/Regulators
  • Industry Trade Associations
  • Investors/Shareholders
  • NGOs
  • Public Health Community
  • Suppliers

The variety and differing scale of our stakeholders means we engage in a range of different ways depending on the level of interest, the relevance to the business and the most appropriate way to engage the stakeholders’ specific needs.

  • Employees – Annual People Survey
  • Customers – See 2014 Commercial Stakeholder Review details below
  • Internal Commercial Leaders – included within 2014 Commercial Stakeholder Survey
  • Molson Coors CR Council – meetings three times a year
  • Other Commercial Stakeholders – engaged through trade industry groups, regular meetings and process reviews
  • Government, NGOs & General Public – engaged at local level on appropriate issues

We conduct a formal stakeholder review every three to five years.

  • Stakeholder Review

    Our commercial partners (i.e. our on-premise and off-premise customers) are one of our most important stakeholder groups, as they understand their own consumer activity and have a clear idea of expectations from a partner like ourselves. With that in mind, we carried out a detailed qualitative stakeholder engagement review in 2014 to explore:

    • Issues and expectations of the global brewing industry – now and in the future
    • Issues facing customer stakeholders and opportunities for collaboration
    • Perceptions of Molson Coors – performance and importance assessment

    And use this output to:

    • Integrate feedback into business practices to drive performance improvements
    • Set long term corporate responsibility priorities and targets
    • Enhance the company's reputation for accountability and transparency in corporate responsibility

    Please see the independent commentary and recommendation from the review.

    The 2014 review found that our current corporate responsibility priorities are closely aligned to stakeholders' views and address the company's material issues. Using the review findings, we have conducted a materiality assessment to identify the issues of greatest importance to our stakeholders and that have the largest impact for the company (3-5 years period). We set annual targets for our priority areas and report against our progress externally and to our leadership and board.

    We have identified our top environmental and social issues as:

    • Water Risk
    • Packaging and Waste
    • Energy and Carbon
    • Alcohol Responsibility 
    • Responsible Sourcing 
    • Employee Engagement

    We explain why these issues are material for us in Top Material Issues.

  • Materiality Assessment


    • HIGH – The issues in the high category are regarded as those that are of greatest importance to our stakeholders and have the largest impact for Molson Coors (3-5 years). We set annual targets in these areas and report against our progress externally and to our leadership and board. The CR Council, which meets 3 times a year, sets the policies and strategies for these areas; we conduct regular stakeholder dialogue and utilize the feedback to set strategies. 
    • MEDIUM – For our mid-level material issues we have or are in the process of setting annual targets. We report performance internally and externally. The CR Council also has oversight over these issue areas.
    • LOW – These are issues that are not aligned with Molson Coors' strategy and whilst we monitor them we don't set annual targets nor report externally against them.

CEO Statement

Read our position on responsibility straight from the top.

Our Values

Values are a key ingredient to our business recipe. See what they are here.

Our Approach

We have high standards. Read how we are working to achieve them.

Economic Impact

Read more about who benefits from our revenues.

How We Work

How we do things matters just as much as what we do.

Governance and Ethics

We hold ourselves to high standards.

Read More Read More

Alcohol REsponsibility

We actively promote responsible enjoyment of our brands.

Learn How Learn How


The environment is the key ingredient to our success.

See Why See Why

Employees & Community

We care about people both on our payroll and off.

Learn How Learn How

Responsible Sourcing

We work with supplier and vendors to assure responsibility throughout the supply chain.

Learn How Learn How

Talk To Us

Part of being responsible means listening to you.

Let's Talk Let's Talk