Our Targets

We're responsible for brewing great beer, but that's just the beginning. We've got goals for responsibility. 

2017 Target:

  1. All product design, packaging, advertising and marketing conform to Molson Coors Commercial Responsibility and local regulatory and self-regulatory standards.
  2. Every major market continues to implement and evaluate the impact of at least one major alcohol responsibility program to reduce harmful drinking and its effects.
  3. Drive internal alignment with IARD CEO Producer Commitments by end of 2017.

How We Did in 2016:

  1. Molson Coors did not have any product or marketing withdrawn in 2016 because of non-compliance with company or local standards.
  2. In each of our major markets, we have alcohol responsibility programs addressing issues such as drunk driving, underage drinking and other harmful drinking patterns. See details in the Alcohol Responsibility section.
  3. Audit carried out on each of our countries where we are commercially active. Action plans developed to prioritize activity and share best practice.

2020 Target:

  1. Improve energy efficiency by 25% from 2011 levels.
  2. Improve water efficiency by 20% from 2011 levels.
  3. Reduce GHG carbon intensity by a further 15% from 2011 levels.
  4. Zero waste to landfill by 2020.
  5. Reduce packaging weight by 10% per unit of production from 2015 levels.

How We Did in 2016:

  1. Achieved 111.90 MJ/hl against an energy reduction target of 110.30 MJ. See Energy & Carbon Performance for full details.
  2. Achieved 4.42 hl/hl against a water reduction target of 4.33 hl/hl. See Water Performance for full details. 
  3. Achieved 8.10 kgCO2e/hl against a GHG reduction target of 8.37kgCO2e/hl. See Energy & Carbon Performance for full details.
  4. Reduced waste generated by 56%; 3 breweries are now landfill-free. See Waste Performance for full details.
  5. Achieved 11% reduction in packaging weight. See Packaging section for full details.
We are working on aligning our target as a collective Molson Coors and MillerCoors enterprise and setting a collective 2025 goal for our community engagement activities.

2017 Target:

  1. Continuous improvement in people engagement across all business units measured through survey every 2 years.
  2. 10% improvement in Health & Safety performance year-over-year to 2020.

How We Did in 2016:

  1. In 2015, our overall people engagement increased +8% globally, and every business unit also saw increases. See Employee Engagement for full details.
  2. Our lost time injury rate was 1.08, a 9% reduction from 2015. See Wellness & Safety for full details. 

2017 Target:

  1. Communicate Molson Coors Supplier Sourcing Standards to global supply base.
  2. Use 3rd party assessment tool to evaluate high risk packaging, brewing and merchandise suppliers.

How We Did in 2016:

  1. Communicated as an ongoing requirement to 100% of global supply base through our Standard Terms and Conditions. See Responsible Sourcing.
  2. Assessed 5,070 top tier suppliers against D&B financial assessments and Sedex monitoring to ensure compliance.