• Read more on the standards for our company.
  • We actively promote the responsible enjoyment of our brands.
  • The environment is a key ingredient to our success. Read how we're taking care of it.
  • We care about people both on our payroll and off.
  • We work with our suppliers and vendors to assure responsibility throughout the supply chain.

Packaging

There are two ways to create your custom Molson Coors corporate responsibility report. You can browse the Responsibility section of our website and select Add to My Report for topics that interest you; or, you can go to our custom report builder (link to report builder page) and check the box next to each topic to prepare a report built just for you.

Packaging plays a critical role to contain, protect, preserve, transport, inform and communicate our brands to our consumers. As part of our ambition to deliver First Choice for Consumers and Customers we are committed to delivering packaging which meets or exceeds expectations for performance, product integrity, consumer safety and environmental sustainability. We see this as part of reducing our negative Beer Print. As stated in our Global Packaging Policy, we are committed to:

  • Reduce the amount of packaging used,
  • Re-use packaging where possible,
  • Collect and recycle all packaging materials or educate the consumer in the recyclability of our packaging, and
  • Support Our Beer Print agenda


Targets

In 2012 we set out a target to achieve 4% absolute reduction in primary packaging weight by 2015. The target was based on primary packaging only.

Since this time we have improved our data collection approaches to include secondary packaging which meant that in 2014 we collected both primary and secondary packaging usage data for the first time. We have re-baselined our 2012 and 2013 data to include secondary packaging.

Packaging weight can be affected by light-weighting initiatives, as well as changes in product mix (for example, bottles are heavier than aluminium cans or PET bottles). 

See Our Performance for full details. 

In the US, MillerCoors also has a 2015 goal to reduce the overall annual weight of all their packaging throughout the supply chain by 2%. Learn more about their progress here

  • Molson Coors Global Packaging Council

    A centralized Global Packaging Council oversees and shares best practice in packaging, packaging technology, innovation and sustainability. Increasing focus on customer and consumer needs ensures we deliver a solution fit for purpose.

    Part of the Council’s strategic approach is to collaborate with global and regional organizations such as Sustainable Packaging Coalition; Beverage Industry Environmental Roundtable (BIER); The Packaging Association (PAC); and the Brewers Association of Canada (BAC), to ensure we are adopting best practice and technologies. The Council is committed to evaluating alternative materials, down gauging, looking at design modifications and the elimination of components, in an effort to optimize the weight of our packaging without impacting the performance of the package for the consumer.

  • Sustainable Packaging
    The majority of Molson Coors’ packaging materials are recyclable, refillable and/or light-weighted. All of our bottles and cans include recycled materials, and many consist of up to 75 percent recycled content.

    To create sustainable packaging – from concept design to packaging finalization – we systematically consider metrics including:
    • Greenhouse Gas Emissions (tonnes CO2e per unit of production)
    • Distance to Transport
    • Recycle Content
    • Recovery Value

    Recent redesign and product introductions include:
    • The Cobra 660ml bottle was light weighted in the UK as a result of a new supplier negotiation. A 10g reduction per bottle was achieved giving an annualized weight saving of 173 tonnes. This change was implemented at the end of March 2013, providing a 135 tonne saving for 2013.
    • We invested £6.3 million in state-of-the-art packaging technology in the UK, packaged the UK’s leading brand Carling in film instead of cardboard from June 2011 onwards, reducing the weight of secondary packaging by 63% and reducing carbon emissions by 4%. Learn more
    • We eliminated 5g of PET from each bottle, overall reduction of 120 tonnes in Central Europe with a cost savings of $175,000 annually. Through a series of line testing and quality control testing we also reduced the overall steel gauge thickness of our bottle crowns, a reduction of 130 tons of steel annually and a savings of $70,000. Learn more.
  • Sourcing Standards for Packaging

    Our Molson Coors Standards for Suppliers outline our commitment to source from suppliers who grow, convert, produce and deliver bio based packaging materials in line with our sustainability standards. In 2014 we implemented a Supplier Scorecard with a sustainability review including packaging. Developed in Canada, this was rolled out across Central Europe later in 2014. Suppliers are targeted according to their spend profile. Learn more about how we are working with suppliers on innovative packaging.

Water

Water is part of our heritage and future. Read more about our commitment to it here.

Energy

Reducing our use, reducing our costs. See how we’re doing here.

Waste

Reduce, reuse, and recycle.

Partnerships

Working with global partners, our impact is greater.

Case Studies

Read our stories to see our responsibility in action.

Environmental Stewardship

The environment is a key ingredient to our success. Read how we’re taking care of it.

Our Performance

See how we are reducing our packaging.
Read More Read More

Talk To Us

Part of being responsible means listening to you.

Let's Talk Let's Talk