An Innovative Spirit

With the aim of making beer from a can taste just as good as beer from a tap, Bill Coors and his team developed the first recyclable aluminum beer can in 1959. Not only did they reduce waste, since aluminum is 100% recyclable, they also promptly made it available to the rest of the beverage world.

The pioneering spirit of our founding families lives on today with innovation as our new frontier. We are always looking for ways to challenge the expected and bring something new and exciting to our beer drinkers. Today, our packaging innovations add ease, comfort and style to the drinking experience. We bring Coors Light’s Rocky Mountain cold refreshment to life through Cold Activated Bottle and Cans; deliver the perfect pint in the comfort of your home with our new home draft system; and offer aluminum pint bottles for a range of outdoor occasions.

Our brewmasters are also always working to delight our beer drinkers whether it’s our Belgian inspired craft beer Blue Moon, or the low-calorie Molson Canadian 67, proudly brewed with precision and consistency. In Fall 2012, Rickard’s also started launching a series of seasonal beers and will continue to develop new brews to excite our drinkers’ palates.

At Molson Coors, we never stop learning from the people who drink our beer and delighting them will always be the biggest driver behind our innovation.

Delighting Our Beer Drinkers

What you get when you combine our passion for great brewing with curiosity and creativity.

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Global Chief Supply Chain Officer
"We’ve always been innovating, and really differentiating ourselves from other brewers as being a brewer that really knows how to innovate. "
Brewmaster
"A huge amount of innovation depends on failure and taking risks. "

Molson Coors Innovation in :60 Seconds – Bob Fisher
Molson Coors Innovation in :60 Seconds – Bob Fisher
Taking risks in innovation and listening to the consumer.
Molson Coors Innovation in :60 Seconds – Bob Fisher
Molson Coors Innovation in :60 Seconds – Greg Wade
Molson Coors Innovation in :60 Seconds – Greg Wade
The history and future of innovation at one of the world's leading global brewers.
Molson Coors Innovation in :60 Seconds – Greg Wade
Molson Coors Innovation in :60 Seconds – Torsten Kuenzlen
Molson Coors Innovation in :60 Seconds – Torsten Kuenzlen
Innovation in-store and across international markets.
Molson Coors Innovation in :60 Seconds – Torsten Kuenzlen
Innovation in :60 Seconds – Neal Santangelo
Innovation in :60 Seconds – Neal Santangelo
How innovation allows his team to better manage a precious resource...water.
Innovation in :60 Seconds – Neal Santangelo
Molson Coors Innovation in :60 Seconds - Kandy Anand
Molson Coors Innovation in :60 Seconds - Kandy Anand
The role of innovation in consumer products like beer.
Molson Coors Innovation in :60 Seconds - Kandy Anand
Molson Coors Innovation in :60 Seconds – Keith Villa
Molson Coors Innovation in :60 Seconds – Keith Villa
Innovation in beer.
Molson Coors Innovation in :60 Seconds – Keith Villa
Innovation in 60 Seconds: Beer Enthusiasts
Innovation in 60 Seconds: Beer Enthusiasts
At Molson Coors, we never stop learning from the people who drink our beer and delighting them will always be the biggest driver behind our innovation.
Innovation in 60 Seconds: Beer Enthusiasts
Innovation in 60 Seconds: Hard Cider Innovation
Innovation in 60 Seconds: Hard Cider Innovation
Innovation Manager, Andrew Frost, talks about the launch of Molson Canadian Cider and how it was a way for us to tap into the double-digit growth of that category.
Innovation in 60 Seconds: Hard Cider Innovation
Innovation in 60 Seconds: Innovation Starts with Insights
Innovation in 60 Seconds: Innovation Starts with Insights
Alcohol beverage consumers are moving across categories, and innovation is about finding insights that are unserved.
Innovation in 60 Seconds: Innovation Starts with Insights
Innovation in 60 Seconds: Taste Discovery Program
Innovation in 60 Seconds: Taste Discovery Program
After conducting significant research, we found that there was nothing in the selling environment to help consumers make choices based on taste. So the team decided to create a Taste Asset System, built the materials and implemented it in stores.
Innovation in 60 Seconds: Taste Discovery Program
Innovation in 60 Seconds: Taking Risks
Innovation in 60 Seconds: Taking Risks
Our Master Brewer & Director of Global Brewing Innovation talks about expanding consumer tastes and the smart risks we take to offer drinkers something new to delight their palates.
Innovation in 60 Seconds: Taking Risks
Innovation in 60 Seconds: Beer Bottle vs Can
Innovation in 60 Seconds: Beer Bottle vs Can
Our vented cans allow for more air flow, giving consumers a smoother pour and enhanced experience.
Innovation in 60 Seconds: Beer Bottle vs Can