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Press Release

Molson Coors Among Leading Companies to Adopt "e-proxy" to Reduce Environmental Impact

April 03, 2008

DENVER, COLORADO AND MONTREAL, QUEBEC, Apr 03, 2008 (MARKET WIRE via COMTEX News Network) – Molson Coors Brewing Company (TSX: TAP)(NYSE: TAP) announced today that the Company has chosen to take advantage of new US Securities & Exchange Commission ("S.E.C.") "Notice & Access method" or "e-proxy" rules that allow companies to furnish proxy materials over the Internet to their shareholders.

"We are pleased to take a leadership role in both the United States and Canada in implementing e-proxy access," said Samuel D. Walker, Chief Legal Officer and Secretary of Molson Coors Brewing Company. "This will speed up delivery of proxy materials and related documents to shareholders while substantially reducing the cost and environmental impact of providing information to shareholders for the Company's annual meeting."

"By adopting the e-proxy, Molson Coors is working to reduce energy costs and paper consumption associated with bulk printing and distribution of our 10-K and other documents," according to Walker. "We brew and package our brands with care for the environment, and we are working to extend that commitment to everything we do,"

Molson Coors is in the leading wave of companies in the US to implement the new e-proxy method, which was adopted by the S.E.C. in order to substantially decrease the expenses incurred by issuers in complying with annual proxy rules. Likewise, Molson Coors is among the very first issuers in Canada to adopt the new e-proxy method in that country.

As required by the new rules, shareholders will receive a Notice of Internet Availability of Proxy Materials by mail. This Notice will include information regarding the date, time and location of the annual meeting, a brief description of the matters to be voted on, instructions on how to access and review proxy materials and vote online, and how to obtain, at no charge, paper or email copies of the proxy materials if that is the shareholder's preference.

The Company will be mailing a 2007 Annual Message to Shareholders in mid-April. This message, which will be printed on 100% post-consumer recycled papers, will contain the chairman's and the chief executive officer's Letters to Shareholders as well as 2007 summary financial information. This message, as well as the rest of the proxy materials, will be available on the Molson Coors website at www.molsoncoors.com under "Investor Relations - Financial Reporting - Annual Report."

About Molson Coors Brewing Company:

Molson Coors is one of the world's leading brewers. It brews, markets and sells a portfolio of premium quality brands such as Coors Light, Molson Canadian, Molson Dry, Carling, Coors, and Keystone Light. It operates in Canada, through Molson Canada; in the US, through Coors Brewing Company; and in the UK, Europe and Asia, through Coors Brewers Limited.

Contacts:

Molson Coors Brewing Company
Paul de la Plante
News Media
514-590-6349
www.molsoncoors.com

Molson Coors Brewing Company
Dave Dunnewald
Investor Relations
303-279-6565

Molson Coors Brewing Company
Leah Ramsey
Investor Relations
303-277-7205

SOURCE: Molson Coors Brewing Company

http://www.molsoncoors.com