Cold Certified Can and Sub-Zero draught ensure Coors Light served ice cold
TORONTO, ONTARIO--(Marketwire - June 21, 2007) - Coors Light believes that cold beer is better beer and with the introduction of the latest ice-chilling innovation - the Coors Light Cold Certified Can - beer drinkers will know that their beer is ice cold when the Coors Light Mountain Icon on the can turns from white to icy blue.
"Our brewing tradition was born high in the Rockies so we brew Coors Light to be the coldest, most refreshing tasting beer you can find," said Rob Morrell, Coors Light Senior Brand Manager at Molson. "The Cold Certified Can gives Coors Light drinkers the signal that their beer is ice cold and ready to enjoy. This innovation is a first for the Canadian beer industry and is the largest of its kind."
The Coors Light Cold Certified Can features proprietary temperature-sensitive thermal chromatic ink technology that turns the Coors Light Mountain Icon from white to blue when the beer has been chilled to four degrees Celsius or less. The Cold Certified Cans will be available in 355 mL and 473 mL and available across Canada - just in time for summer.
Coors Light's commitment to delivering an ice cold experience to consumers isn't limited to cans. To ensure draught beer drinkers are served the coldest, most refreshing draught beer possible, Coors Light is also introducing its Sub-Zero Draught Technology system at select locations across Canada this summer. Sub-Zero Draught Technology is the first pouring system of its kind in Canada to serve beer at a temperature below freezing. The draught beer pouring system features a unique bar-top presence - an ultra modern draught tower that forms an outer layer of real ice.
Go to
www.coorslight.ca for full details about both innovations.
About Molson
With roots dating back to 1786 and a time-honoured tradition of brewing quality beers, Molson is proud to be the nation's preferred brewer. The Company proudly offers the most popular brands in Canada with an award-winning brand portfolio which includes Molson Canadian, Coors Light, Molson Export, Molson Dry and Rickard's. Molson Canada also partners with other leading brewers to offer such global brands as Heineken, Corona, Miller Genuine Draft, Foster's Lager and Tiger. Molson employs 3,000 Canadians, operates six breweries, including the boutique brewery Creemore, and invests in communities from coast-to-coast through its various charitable initiatives and sports and entertainment sponsorships. Molson Canada is part of the Molson Coors Brewing Company.
