A Special Relationship With Our Communities

Molson Coors has a special relationship with the communities where we work, live, and sell our beers. It starts with a commitment to educate consumers on the responsible use of our products. It includes marketing and promoting our products in an appropriate way. It means operating with respect for our environment and building strong, diverse teams that reflect our marketplace. In short, it’s our corporate responsibility that we take very seriously.

Probably the most powerful force that brings us together and makes us stronger as a responsible organization is our shared values:

• Quality
• Integrity and respect
• Excelling
• Creativity
• Passion

However, these values only have meaning if everyone understands them and lives them. We actually turn to these values regularly when considering a major decision, or just tackling an everyday problem. As CEO, I have to check myself constantly against the standards we’ve set. Am I being consistent? Am I walking the talk?

Having strong values is essential, but far more important is what people see. Depending on what they experience, people respond with a corresponding level of trust and belief in leadership. Each of us at Molson Coors sets the vision, tone and spirit for the entire company.

The impact of individuals on an organization is remarkable. We have the ability to weaken our culture if we fail to remember that our actions speak louder than any values etched on the wall. And when we live our values, we communicate our corporate responsibility better than any words.

 – Leo Kiely