Molson Coors Shared Values

Integrity & Respect

Being honest, ethical and open as a basis for building trusting relationships

• Being honest, ethical, open and respectful in dealing with each other and with all our stakeholders
• Treating others as we would like to be treated
• Ensuring our employees have a safe and clean work environment
• Promoting only responsible drinking by legal-aged adults, by marketing and selling our products responsibly and modeling responsible drinking ourselves
• Being committed to and respectful of the communities and the environment in which we live and work
• Being true to Molson Coors Code of Business Conduct

Quality

Being obsessive about the quality of our products and everything we do to better serve our customers and consumers

• Feeling driven by the need to delight our customers and consumers at every opportunity with the best product quality
• Each of us being a champion and safe keeper of the quality of our beers in our neighborhoods and communities through:
  • the robustness of our brewing processes
  • the effectiveness of our distribution, and
  • the “ownership” of the freshness of our beer and the integrity and appearance of our packaging at retail

Excelling

Committing ourselves to doing the things that are key to winning and doing them better than anyone else

• Identifying the processes and activities that are key to winning in beer, and doing them better than anyone else in the business
• Continuously exceeding our targets and raising the bar on our standards and performance
• Beating our competitors by being proactive and decisive in our business and markets
• Driving a winning team spirit… within and across functions and divisions… and with our strategic partners
• Expecting each other to be the best at what we do, individually and as a team

Creativity

Supporting the development and execution of fresh ideas that will make us win in the beer business

• “Thinking outside the box” to develop and implement quickly and effectively the innovative ideas that will move our business forward
• Driving the implementation of winning ideas, while balancing the need for business discipline and core processes
• Using creativity as a way to win in the market… and not for its own sake

Passion

Displaying and evoking extraordinary enthusiasm and commitment to delight our customers and consumers

• Having a relentless desire to win in the beer business
• Celebrating team work, successes and exceeding goals
• Being proud of and determined to build a great beer company
• Believing in the vision that we will become the best in the global beer business