Community Investment Principles

Our Mission

Our community investment mission is to promote the health and well being of individuals and communities where we do business. Our investments treat all people and resources with integrity and respect.

Through community investment, Molson Coors aspires to have a positive and meaningful impact by supporting:

1. Active engagement of people in their communities
2. Responsible enjoyment of our products
3. Environmental stewardship

Our resources extend far beyond corporate giving. Much of this investment happens in the course of doing business, through our employment practices, our purchase of materials and services within communities, and our investment in sports and music and other activities that promote our brands. For Molson Coors, community investment also encompasses the company’s leadership positioning and our employees’ time, talent and commitment to being a good corporate neighbor.

We invest in our communities in ways that reflect the core values of the company: integrity and respect, quality, excelling, creativity and passion.

Molson Coors is proud to employ more than 9,500 people worldwide, pay $2 billion in taxes globally, support agriculture and industrial sectors locally and internationally and support responsible enjoyment of our products.

Molson Coors has a long history of making charitable investments in the communities where we do business. Throughout its history in the United States, the UK and Canada, Molson Coors is proud of its heritage of being a responsible corporate citizen both locally and globally.

The Community Investment Principles and Processes below describe how each division reflects the corporate mission in their community investment activities.

Our Principles

To be effective community investors, Molson Coors adopts standards, ethics and sponsorship practices that represent the company as an active and valued member of the communities where we do business. Our investments are made by our divisions, reflecting the different needs and practices in our markets and communities.

To be effective community investors, the Company’s divisions:

• Define and articulate a community-investment mission consistent with the overall corporate mission and regional conditions
• Establish a clear, logical and consistent community investment process that unites with the global company vision and respects the division’s specific cultural sensitivities
• Communicate openly, respectfully and in a timely manner with the public and our employees about our investments and the value created for the community and all involved through annual reporting
• Disclose all investments/relationships with charity
• Adopt policies and programs to promote active involvement of employees in community activities consistent with company and individual values
• Monitor changing societal conditions and the diverse viewpoints in the communities where we do business and make investments
• Provide information about their community investment guidelines, including program interests, resource limitations, and information about the process of applying for contributions
• Measure each investment in terms of its positive impact on the community, its alignment with values of the company, our employees and its impact on the community perception of the company

Our Processes

Each division has established a governing board made up of staff and executives that exercise active fiscal oversight.

Expectations:

• Know and ensure compliance with local law
• Approve an annual budget and assess and report to the CEO on the company’s community investment performance relative to the approved budget. Practice Option: Consider a visual report and measure against number of requests, number of requests filled, media effectiveness of request against favorable and negative media and finally employee satisfaction numbers
• Ensure that administrative expenses for community investment and community relations are reasonable and in proportion to amounts spent on community investing
• Ensure that each division has a written community investment policy adequate for its size and complexity. This written policy should be posted on the web site of each division

Effective Use of These Principles and Processes

The Community Investment Principles and Processes correspond with an array of philosophical and practical issues faced by all divisions. They provide a framework that enables Molson Coors to not only understand our commonalities in community investment, but also enabling each division to build on their cultural roots and to develop thoughtful policy and practices that improve over time.

The implementation by divisions will depend upon:

• History and philosophy
• Lifecycle
• Requirements and restrictions in its host country’s governing laws
• Profitability
• Staffing
• Research that defines the gift

This is not a static undertaking. As each division’s community investment practices evolve, so too its implementation strategy. The most significant ongoing reward to both community and corporation will go to the divisions that approach community investment with research, study, commitment, and consistent evaluation.