CHILLIWACK & TORONTO (December 5th, 2022) - Molson Coors announced today that two of its biggest facilities in Canada, the Toronto and Fraser Valley Breweries, will officially begin production of malt and spirits-based beverages destined for the Western and Central Canada markets. The enhancements come as Molson Coors’ hard seltzer portfolio continues to grow share across the country, and the investment represents the company’s commitment to best-in-class brewing capabilities worldwide.
Alongside their current brewing operations, the breweries are now producing malt and spirits-based beverages, which include brands like Vizzy Hard Seltzer and Coors Seltzer. Both breweries are now live with new production lines that will unlock thousands of additional hectoliters of production each year.
In Chilliwack, where the facility first opened its doors in 2019, the brewery’s latest upgrades work in harmony with Molson Coors’s state-of-the-art responsible brewing process. Technologies incorporated into the facility decrease the company’s carbon footprint, as well as its energy and water consumption through practices such as carbon dioxide recycling techniques, thus reinforcing the brewery’s ESG initiatives in the local community.
“Investing behind our brewing capabilities is a top priority for Molson Coors,” mentioned David Hamel, Molson Coors General Manager of Operations for Western Canada. “This upgrade supports many of our commitments as a company – from modernizing our operations in Chilliwack, to unlocking additional brewing capacity for our above-premium brands, to doing so responsibly by ensuring our facilities are pillars of sustainable brewing for years to come.”
Across the country, Molson Coors’s Toronto Brewery was founded in 1955 and currently stands as the beverage company’s biggest Canadian facility. It has the capacity to brew 28 different brands, including iconic core brands like Molson Canadian, Coors Light and Coors Original. Now, the brewery can add 355 ml cans to its list of production capabilities, specifically for hard seltzer and flavored-alcoholic beverages.
“As Molson Coors’ hard seltzer portfolio continues to see strong momentum, these operational upgrades are immensely beneficial to rounding out our production capabilities in Ontario”, mentioned Tan Le, Molson Coors General Manager of the Toronto Brewery. “As the biggest brewery under the Molson Coors banner in Canada, the Toronto Brewery team is proud to take part in this next chapter of our history.”
This marks the latest moves by Molson Coors to invest in its capabilities and grow its portfolio of above premium beverages. The Canadian market for “ready-to-drink” beverages is currently estimated at 2.69 million hectoliters and Molson Coors’s market share in the hard seltzer & soda segment is 13.8% and growing since September 2022.
About Molson Coors Beverage Company
For more than two centuries, Molson Coors has been brewing beverages that unite people to celebrate all life’s moments. From Coors Light, Miller Lite, Molson Canadian, Carling, and Staropramen to Coors Banquet, Blue Moon Belgian White, Blue Moon LightSky, Vizzy Hard Seltzer, Leinenkugel’s Summer Shandy, Creemore Springs, Hop Valley and more, Molson Coors produces many beloved and iconic beer brands. While the company’s history is rooted in beer, Molson Coors offers a modern portfolio that expands beyond the beer aisle as well. Our Environmental, Social and Governance strategy is focused on People and Planet with a strong commitment to raising industry standards and leaving a positive imprint on our employees, consumers, communities, and the environment. Learn more about Molson Coors Beverage Company, visit molsoncoors.com, MolsonCoorsOurImprint.com or on Twitter through @MolsonCoors.
Media Contact:
Frederic Bourgeois-LeBlanc
Senior Specialist, Corporate Communications
Molson Coors Beverage Company
+1 (438) 355-6713
[email protected]