Wouldn’t it be great if you knew your beer was made to make the most out of every moment - from nights out with friends to unexpected adventures? That with every sip, you’re not just enjoying one of life’s simple pleasures, you’re also making memories that last. That it was brewed and marketed responsibly, and that it helped beer fans everywhere get home safely? We think so, too
Enjoying One of Life's Simple Pleasures
At Molson Coors, we are all about people making great memories and getting the most out of every moment, whether that's supporting your team or relaxing with friends and family. We want to be part of responsible refreshment moments, because we believe that we're successful when our products are enjoyed the right way.
We have a steadfast commitment to responsible advertising and marketing directed primarily to adults of legal drinking age. Every marketing message that we put into the marketplace, regardless of its form, must enhance our reputation as a lawful and responsible company. We self-regulate our marketing and advertising to ensure they primarily reach legal-drinking-age audiences and meet our rigorous internal standards.
We believe that we’re successful when our beers and ciders are enjoyed in the right way. For us, being a sustainable company is about people drinking smarter, not more.