We’ve partnered with streaming service Paramount+ for a Staropramen on-pack promotion to create the perfect night in.

On Wednesday, (28th August), we welcomed new MP for Burton & Uttoxeter, Jacob Collier, to our Burton brewery. During the visit we shared our plans to invest around £80m in Burton over the next five years.

We’ve launched a cashback campaign to reward our Pravha consumers buying a drink for a friend.

In our aim to create a world to celebrate, we partnered with sector-leading pub company Punch Pubs & Co and Biffa, the UK leader in sustainable waste management, to take part in a woodland clean at Cannock Chase as part of a joint effort to protect its natural beauty.  

Staffordshire County Council manages Cannock Chase Country Park, which is a beautiful area of heathland and wood pasture in the south of the county. 

Monday 26th August marks 30 years since Bill Sharp, the founder of Sharp’s Brewery and creator of the UK’s number one cask ale, Doom Bar, dispatched the first brew the from Rock’s Pityme Industrial Estate, and started what is now Sharp’s Brewing Co in earnest.   Almost on the eve of that anniversary, Bill returned to the brewery to join members of the current team to reflect on, and celebrate, what 30 years of Sharp’s brewing success means for the business and the team in creating its world class beer and drinks portfolio.

We have been announced as the official sponsor and exclusive pouring rights partner for Uber One presents All Points East, in a new five-year agreement aimed at elevating the festival experience.

• We’re giving consumers the chance to win a trip to Colorado for an epic music experience at the iconic Red Rocks Amphitheatre
• We’ll also be giving away up to 1,000 UK concert vouchers until end of September across selected promotional packs
• The campaign builds on Coors’ st

Our exclusive distribution, Black Cow vodka, the world's first and only pure milk vodka brand, has launched a new premium milk carton-inspired packaging.

The new fully recyclable packaging is available now across selected premium Co-op outlets and Nisa convenience stores nationwide and will also be rolling out to selected Sainsbury’s stores from September.

Our exclusive distribution, Black Cow vodka, the world's first and only pure milk vodka brand, has launched a new premium milk carton-inspired packaging.

The new fully recyclable packaging is available now across selected premium Co-op outlets and Nisa convenience stores nationwide and will also be rolling out to selected Sainsbury’s stores from September.

• We’re giving consumers the chance to win a trip to Colorado for an epic music experience at the iconic Red Rocks Amphitheatre.
• We’ll also be giving away up to 1,000 UK concert vouchers until end of September across selected promotional packs.
• The campaign builds on Coors’ strong performance and place within the top ten lagers in GB¹.

We’re giving customers the chance to win music-themed prizes, including a trip to experience an epic gig at Red Rocks Amphitheatre in Colorado, the home of our iconic brand, Coors.